We try to be as open as possible regarding our website and its functioning. We endorse a fair and innovative approach to running a website by offering you a unique look into our "backstage", inviting you to witness our website's life cycle:
1st Phase: Preparation of the website
We spent almost 2 years programming and preparing our website. It was a very demanding stage in terms of financial costs. We saw many programmers and designers come and go, until we finally put together a stable and reliable team of highly committed people who love what they’re doing.
2nd Phase: Launch
After the technical part was done, the website was finally launched and presented to its audience. In the meantime, we were still working on fixing minor technical and user-related issues. A pompous entrée isn’t our style, so we didn’t make this a big deal. We wanted to grow little by little, steadily and naturally. Which – we think – is the right way.
3rd Phase: We expand and take in new members (both male and female) – for free!
In this phase, our main goal was to take in as many new users interested in dating as possible. The registration was completely free of charge. The newcomers had free access to all the website’s features and functions. Why did we do this? Simply because we wanted this site to be a lively community of like-minded people, and the more users we have, the higher their chances of finding a perfect match. This stage was still highly subsidized on our part. We didn’t expect the website to make a profit yet and were prepared for further costs.
4th Phase: Education of new members
This is the stage when we want to educate new coming members on how to efficiently meet new people online, make the first step, overcome shyness when addressing someone new (by sending a message with likeable manners and nice words) and finally how to date. In this phase we also say goodbye to those who are not so serious about online dating: members with blank profiles or users with inappropriate pictures or behaviour.
By the end of this phase, the new members will be charged for some of the website’s features. We think it’s fair to get some of the invested money back. The price for these new members (if they choose the Upgraded membership, of course) shouldn’t be too high and, when compared with other dating services' fees, is competitive and reasonable.
5th Phase: Stabilization of the website operation
At this point we want to invest into further development of our website. We want to get noticed and draw the attention of as many people as possible. The more users we acquire, the higher the chance for them to find who they are looking for and be happy. And that will be our pleasure :)
So, that's our plan. That's our manifesto!